If anyone can pinpoint one skin care step that is the most important, it may just be the moisturizing step. Hydration is absolutely key in keeping the skin healthy and functioning properly. Murad Moisturizers are formulated with high quality, beneficial ingredients which help the skin retain hydration deep within the layers of the skin. Properly hydrated skin is better able to defend itself against issues associated with a poor lipid barrier, designed to preserve the integrity and health of the skin. All of the Murad Moisturizers are multi functional products which provide benefits that go way beyond hydration.