You can achieve beautiful skin by sticking to a series of steps including the basics. Cleansing is the first step in any skin care regimen but toning should also be included in the process. Murad Toners/Clarifiers were developed to complement all of the cleansers from the Murad brand. These products remove any impurities that may be left behind after cleansing. In addition to purifying the skin’s surface and pores, Murad Toners/Clarifiers restore balance to the skin and leave it in an ideal state to accept moisturizers and the active ingredients found in treatment products.