Natural

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With the green movement gaining in popularity by the day, it is only fitting that the beauty industry embrace the demand for natural products. Consumers opt for natural products for various reasons. Some are concerned about the well-being of their skin, hair and body. Others are concerned about animal testing as well as the effects on the environment.

There are no strict criteria that define natural products but generally, items that fall into this department contain a high concentration of natural extracts and botanicals while avoiding common controversial chemicals, artificial dyes and synthetic fragrance whenever possible.

Natural Products

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A silky, dry shampoo that refreshes hair with an addictive summer scent.
$20.00
1.3oz | AR299
In Stock
 
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
 
Instantly add shine and control frizz on any hair type.
$20.00
4.2oz | AR300
In Stock
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1.7oz | AR296
In Stock
 
This special, limited edition set includes Katie Holmes' favorites from Alterna.
$30.00 $33.00 value
AR294
In Stock
 
A shampoo and conditioner that are deeply reparative, for all hair types.
$54.00 $64.00 value
8.5oz x 2 | AR292
No Longer Available
 
Get fuller, thicker and more voluminous hair with this set.
$54.00 $69.00 value
AR293
No Longer Available
A limited-edition duo containing a full size Alterna Caviar Anti-Aging Shampoo and travel size Alterna Caviar Anti-Aging Dry Shampoo.
$32.00
AR290
No Longer Available
 
Adds weightless moisture, refreshes blonde tones, and protects color.
$36.00
8.5oz | AR242
In Stock
 
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock
 
The ultimate hybrid treatment & styler for dry, damaged hair.
$28.00
3.4oz | AR259
In Stock
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Additional Natural Information

Natural brands have the philosophy that nature offers the best results when it comes to fragrances as well as solutions for the skin and hair. Many of the ingredients used in our natural products have been relied on for centuries to improve the look and quality of the face, hair and body

Many of our natural brands are eco friendly that are dedicated to preserving the environment. We carry a large selection of products that are packaged in containers made from recycled material. Some of our natural brands also manufacture their products in a way that minimizes impact to the environment. We also carry brands that take the cause to the next step by supporting environmental organizations.

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