With the green movement gaining in popularity by the day, it is only fitting that the beauty industry embrace the demand for natural products. Consumers opt for natural products for various reasons. Some are concerned about the well-being of their skin, hair and body. Others are concerned about animal testing as well as the effects on the environment.
There are no strict criteria that define natural products but generally, items that fall into this department contain a high concentration of natural extracts and botanicals while avoiding common controversial chemicals, artificial dyes and synthetic fragrance whenever possible.