The starting point of an effective daily beauty routine is thorough cleansing. Every morning and evening, make-up should be removed and skin purified before further treatments and moisturizers are applied. If impurities are not cleansed from the surface of the skin, they can be driven in to the pores by the application of beauty products. Tiny particles of make-up, grime, and pollutants are a key cause of blockages, blemishes, and breakouts. Olay Cleansers are the perfect first step for a daily skin care routine. These purifying and refreshing products leave skin clean, clear, and healthy. With each formula scientifically tested and proven to be effective, you can be confident that Olay Cleansers will deliver measurable results.