Sovage Idebenol™
The new “wonder” potion is called Idebenol (pronounced e-deb-in-all), from prestige skin cream developer Sövage Dermatologic Laboratories. But why are cosmetic “insiders” betting that Idebenol will not only make you look years younger but will breathe new life into a maturing (some would say “stagnant”) cosmetic industry? Well, it’s surely not Idebenol’s less-than-spectacular (some would say rather plain) pale green and white packaging. Nor is it the fact that Idebenol touts itself as a “Facial Anti-Oxidant.” Let’s be real; anti-oxidants are nothing new. So why is everyone so excited?
The reason everybody is so excited about Idebenol is that it can virtually reverse the hands of time. I know, “reverse the hands of time” sounds a wee bit trite, but here’s one juicy little fact: In a clinical trial conducted on women with an average age of 67, these “mature” women increased their Skin Renewal Rate, or “SR2,” so dramatically that it matched the skin renewal rate of women in their late 20s (29-year-olds to be exact). That’s right. 67- year-old skin with a renewal rate of a 29-year old. Amazing!
So what is a Skin Renewal Rate, you ask? Well, as it was explained to me, Skin Renewal Rates reflect the speed at which new skin cells replace old skin cells... in other words, it’s a standardized measure scientists use to determine the skin’s “aging” parameters... and one reason a 29-year-old always looks younger than a 67-year-old. Not quite there yet?
It turns out that Idebenol does more than just make you look younger. Idebenol is a highly selective “free radical killer.” But what in the world are “free radicals,” and how does “killing” them help your skin look younger, tighter, and firmer?
For an answer, we turned to Dr. B. Grant Bishop, M.D., noted dermatologist and Clinical Professor of Dermatology at the University of Utah. Dr. Bishop told us, “Free radicals are highly reactive molecules that can severely damage skin cells,” explaining, “For more than three decades, researchers have known that free radicals accelerate the skin’s aging process. In scientific terms, free radicals initiate a destructive cascade of events that cause the denaturation of structural cellular protein, a loss of enzyme function, the depletion of natural cellular protectants, a shift in cell membrane lipid oxidation, and ultimately weaken the skin’s immune protective system... damaging DNA and predictably resulting in ‘mutational events’... like thinning skin, loss of elasticity, age spots and, of course, wrinkles... the classic signs of premature aging.”
Featured
Sovage Idebenol
review:
Angela
Overall Rating
Great product
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10/9/2008 4:22:23 PM
Lasted a long time and I did see a difference in my skin after using this. I have tried many many products, and still will try more but this one was worth it. 4 stars because you have to be careful not to squeeze too much out of the tube.
Featured
Sovage Idebenol
review:
Emme.
Overall Rating
The best yet.
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9/24/2008 4:43:04 PM
I have tried everything over the years, there have been the most expensive face creams and also lesser known and cheaper brands but honestly, I've been wanting to try this for some time and I am glad I finally have. I think this is a great anti-oxident and it has really made some difference to my skin. I use it with EmerginC Multi Vitamin and Retinol Serum and also use the Prevage around my eyes and it is really doing the job, I think my skin looks great, I look much better than I did before I started using all these products together and I feel good because I can really tell that it's the creams I'm using, I mean, what else could it be? Even my husband was staring and asked what had I done? He said I looked great and was glowing what ever that means but it's what you want to hear when you've spent up and are looking for the elixer of youth, which, I dare say, we all are, why else do we spend so much money on these creams when we could go to Duane Reed and get any old cream from there? I say this is a really good cream and it is truly well worth your time and money.
Featured
Sovage Idebenol
review:
skincareaddict
Overall Rating
great moisturizer
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7/7/2008 4:53:46 PM
I use this as an antioxidant moisturizer. Whats weird about it is that I can use it on my skin when it is irritated from treatments as a buffer and it totally calms it down and protects it from any irritation from the active ingredients in sunblock. On the otherhand I can use it on my normally oilly skin and it totally gives it a soft matte velvet finish. This is a dual purpose product and on my 3rd bottle I actually like it. It is expensive and I dont have wrinkles to see if it has an effect on it - but as a dual functioning moisturizer on my mostly super oily skin and then irritated/dried/reactive skin - it works great. Its pricy - but its actually slightly cheaper than other expensive moisturizers that dont serve half the function this does...just do a price/ounce comparison and you'll see. Its just that this one is the equivalent of paying up front for 2-3 bottles versus the one bottle every 4 months deal. Will repurchase.
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Begin with clean, dry skin. Apply Idebenol at least twice daily (do not exceed three applications per 24-hour period). Use sparingly (Idebenol is a concentrated formula). Massage a small amount of Idebenol into the target area, using a circular motion, until completely absorbed. Idebenol absorbs quickly, leaving your skin looking youthful, smooth, and silky.
Read more about the research.
Water, Cyclopentasiloxane, Ethylene/Acrylic Copolymer, Butylene Glycol, Isopentyldial, Hordeum Distichon (Barley) Extract, Glycereth-26, Methylsilanol Mannuronate, Cetearyl Methicone, , Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Behenyl Alcohol, Polyglyceryl-2 Stearate, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Santalum Album (Sandalwood) Wood Extract, Phellodendron Amurense Bark Extract, Dimethicone Yeast Polysaccharides, Linoleic Acid, Soy (Soybean) Sterols, Soy (Soybean) Phospholipids, Xanthan Gum, Tetrahexyldecyl Ascorbate, Hydrogenated Lecithin, Hibiscus Sabdariffa Flower Extract, Ferula Assa Foetida Root Extract, Pyrus Communis (Pear) Fruit Extract Camellia Sinensis (Green Tea) Leaf Extract, Glcosamine HCI, Algae Extract, Yeast Extract (Faex), Urea, Fragrance, Phenoxyethanol, Methylparaben, Butylparaben, Propylparaben, Isobutylparaben, Ethylparaben.
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