Paula Begoun struggled with skin problems for years. She spent years studying scientific research and finally found products that worked. Ever since, Paula and her team have been helping others find the best skincare products through their best-selling book, Don't Go to the Cosmetics Counter Without Me.
In 1995 Paula's team used their expertise to create Paula's Choice products. They only use ingredients proven by science to correct skin concerns, including acne and wrinkles. Each product is clinically proven non-irritating, 100% fragrance-free, dye-free and never tested on animals.
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Paula's Choice Customer ReviewsLove it! - 7/7/2014 1:33:26 PM I've been using this under my tinted sunscreen by SkinCeuticals and it works like a primer, treatment and moisturizer. I have large pores and my skin was breaking out. Now I'm clear and people say I look 20 years younger than I am! And it's a great value!Feels like a Serum - 6/25/2014 9:10:58 PM I did not realizing how much this was doing until I did not use it one day. Had used only my regular serum and moisturizer and within an hour felt my skin was drier/tighter. I now use this everyday. Hydrates better than anything I have tried and the hydration lasts. Hydrating your skin is one of the best things to reduce signs of aging. I am an esthetician. Has Ferulic acid which protects your skin from the sun (another company that has ferulic acid charges $157 an ounce!) I splash this on and then apply my moisturizer while skin is damp. Sinks into skin, does not leave a residue, just feels calmed, hydrated. And another big benefit no perfume added!! (perfume is in most skincare and it is an irritant). I now use this on neck, declotte, arms, hands and see a big improvement. Could not afford to use a serum all over but this one I can afford to use it on other areas I want to protect. Love this product. It is much more like a serum than a toner. Highly recommend it!I am HOOKED! - 6/15/2014 12:20:18 PM The packaging said I would notice a difference after one nights use. I thought...Yeah, Right! But they were Right!! My skin was smoother and the texture was better after the first use. Even my husband commented that day about how good my skin looked...and he notices nothing:) I am a believer and now a loyal customer for life. I would recommend this product to everyone, but especially to those with adult acne. My pores are smaller and my skin less oily.Good product for clogged pores - 6/2/2014 11:39:39 AM My skin gets oilier with warmer weather. Which means breakouts and clogged pores. I use this at night.In the morning my face does not feel as oily. My face has not broken out as much. I will use all summer.Best I've Used - 5/16/2014 9:57:13 AM I have bought this product 3 times, having also tried several others including Peter Thomas Roth and Philosophy's Turbo C. I keep coming back to Paula's Choice. It immediately brightens my skin and it appears so much clearer. I don't break out from this, no rashes or stinging. I usually don't put much stock in outrageous claims about skin care products doing magic, but with this one I can see a difference after using it in the morning. After finishing the first bottle, I can definitely say my skin looked better in a number of ways pertaining to pores and fine lines. I will definitely continue purchasing this one.A slow but steady results - 5/3/2014 7:16:54 AM I have used this product for over a year. It does indeed lighten my dark stops, but it can not eliminate them. With consistent use, I have not developed any new dark spots. I have freckles, and they too have faded. I have tried many products including prescription products with 4% hydroquinone, and this product has been equally affective at one fourth the price. The Skin Store price with 20% off is better than Paula's own site which sometimes offers 15% off. I use many of Paula's skin care products, and I like all of them.Great for sensitive skin! - 5/2/2014 4:59:58 AM I am always skeptical when a product says it's okay for sensitive skin but I do not have any redness after using this product. It is lightweight and goes on easily without being greasy. I may up my usage to twice a day to try to get faster results since my daughter is getting married in 5 months and I want to look as good as I can in the pictures.I can't believe, but it works - 4/7/2014 11:10:55 AM Nothing ever worked over night, but this one. It makes pimple to stop developing at the very moment you first notice it and apply this treatment. I do not know how it works with fully riped, deep pimples, because I catch my pretty quick, which certainly helps.Love - 4/2/2014 6:07:19 AM I have combination skin and just recently my jawline and chin have been breaking out like crazy. I began using Clinique's Acne Solution and it did an okay job at first but then I noticed my skin was sooo dry and I began to flake. My face felt horrible. I decided to give Paula's Choice trial kit a try and wow what a difference. It's gentle, didn't leave my face dry at all. The exfoliating treatment doesn't have that alcohol feel to it so it's doesn't burn or dry out your skin. The clearing treatment is light weight and absorbs quickly. Best of all my face greatly improved and feels smoother, and this was just from the 2 week trial kit. I still have a little left but I'm def buying the full version.Would not dream of ever going without! - 3/27/2014 5:51:01 AM I should have expected such excellent quality from Paula's Choice, but I admit I hesitated. Stupid me. This wonder at least doubles (if not more) the effectiveness of any of her serums, including the big silver Retinol liquid gold, as well as other treatments (i.e. skin lighteners), any of the exfoliants, ditto with the moisturizers. Just DON'T mix with your sunscreen (you don't want to dilute the SPF). You can use it by itself, as well, tho personally I use it as it is titled: SuperBooster! Made my skin feel smooth as glassand I noticed a significant increase in exfoliation literally overnight. Finally (for now), within 7 days a few stubborn lines vanished from the corners of my eyes. Now I am totally wrinkle free!
Learn More About Paula's Choice
Finding the right skincare products to suit your needs can be a challenge. Discerning whether a product contains the best ingredients for your skin type can be a very frustrating process. The team at Paula's Choice has taken the guesswork out of building a skin care routine. Based on extensive research, Paula's Choice products are designed to deliver top quality skin care. These formulas are designed using ingredients that are scientifically proven to help with common skincare woes such as blemishes and premature aging. The mission of Paula's Choice is to take care of your skin. This commitment to excellent skin care ensures that products designed for your skin type will deliver the best possible results.
Addressing a wide range of common skincare concerns, Paula's Choice products can help to reduce breakouts and calm redness. There are products specially designed for aging or prematurely wrinkled skin, working to tighten any loose skin and to promote cell renewal. These anti-aging products will leave you with firmer and smoother appearing skin. If your skin has been damaged by the sun in the past, Paula's Choice products can help to revitalize your complexion. These carefully crafted formulas can help to eliminate blackheads and breakouts. Further, people with sensitive skin, oily skin, or dry skin can find a product that will help to balance the skin's moisture levels. Paula's Choice continues to research the best possible ingredients, improving formulas to deliver optimal results.