Paula Begoun struggled with skin problems for years. She spent years studying scientific research and finally found products that worked. Ever since, Paula and her team have been helping others find the best skincare products through their best-selling book, Don't Go to the Cosmetics Counter Without Me.
In 1995 Paula's team used their expertise to create Paula's Choice products. They only use ingredients proven by science to correct skin concerns, including acne and wrinkles. Each product is clinically proven non-irritating, 100% fragrance-free, dye-free and never tested on animals.