From its inception, mineral makeup has been proven to be better for many complexions than traditional makeup products. The natural minerals found in these products take the place of chemicals, which can cause skin irritation and, over time, rob the complexion of its natural beauty. Still, the earliest mineral makeup formulas posed their own set of challenges for women, as their loose formulas were often difficult to apply. The Pur Minerals cosmetics collection was founded as the next evolution in mineral makeup to eliminate the hassles of early formulas.
Pur Minerals offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.