Yael Alkalay has always been influenced by her family and ancestry. Her grandfather was the first dermatologist ever licensed in Bulgaria, instilling in her an interest in good skin health. In previous generations, men in her family served as grand rabbis in Turkey, and this link to the past has always given Yael an interest in spirituality and its importance in daily life. By combining her interests and her love for all things natural, Yael founded a collection of organic spa, skin care and home fragrance products. Called Red Flower, the brand debuted in 1999 and became an instant sensation.
Red Flower offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.