When starting on a skin care program, consider the importance of your first step. Cleansing serves many purposes even though many of us don’t think about all of the benefits. This essential first step purifies the skin by removing cosmetics, oils, dirt and other random impurities that may have found themselves on your face during the course of the day. Cleansing also helps to eliminate dead skin cells so that they can slough off. The other advantage is that the skin is left in a state where it is able to absorb and utilize active ingredients as well as hydrators. SkinMedica Cleansers are specially formulated to purify the skin while maintaining the natural balance that is essential for healthy skin.