If your skin care regimen begins with cleansing, you are off to a great start. Daily cleansing is absolutely essential in order to remove the impurities that can build up, causing common skin issues as well as preventing treatment products from penetrating and performing to their maximum potential. Once you have cleansed your face, follow with one of the SkinMedica Toners/Clarifiers available. The toning products complete the cleansing process by removing any traces of impurities that may have remained after rinsing. SkinMedica Toners/Clarifiers can also remove residue left from the cleanser itself.