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Supergoop Founder Holly Thaggard

Behind the Bottle

A Q&A with the insiders behind your favorite brands.

Holly Thaggard
CEO and Founder


The creator and CEO of Supergoop!, Holly Thaggard, is a pioneer in the world of sun protection, with a passion for healthier ingredient choices and a pulse on the latest advancements and technology in skincare. She is an avid researcher on the effects of UV damage, and Holly sits on the Founder's Council of the Southwest Foundation for Biomedical Research. She has also received the prestigious Gold Triangle for Excellence in Sun Safety from the American Academy of Dermatology.

The Supergoop! brand is best known for delivering broad-spectrum sun protection with good-for-you skin benefits. Supergoop! is antioxidant infused, vitamin rich, and paraben-free. With anti-aging agents that soften the look of fine lines and essential fatty acids that improve skin moisture and decrease inflammation, Supergoop! is a true trailblazer in the sun protection industry. As a result, it's not too surprising why notable celebrities, including David Duchovny, Rachel Zoe, Tea Leoni, Joel McHale, Blake Lively, Kelly Rutherford and Gwyneth Paltrow, actively and enthusiastically endorse the brand.

1). How did you get started in this industry?

When my close friend and I were in our late 20's, she was diagnosed with melanoma, and it really frightened me. After learning that skin cancer is not only the most common cancer in the United States but also primarily preventable, I found my calling. I was determined to create superior sun protection products while promoting a healthier, UV-protected lifestyle through education.

2). What is your star product or biggest breakthrough?

To date, the Anti-Aging City Sunscreen Serum is our hero product in the Supergoop! line-up. Our fans love it because it's super lightweight, and it instantly absorbs into the skin, delivering comprehensive broad-spectrum UV protection.

Lately I'm super excited about our SPF 30 and SPF 50 Sunscreen Mists, which are enriched with Vitamin C and antioxidants. There's a wide array of sunscreen sprays on the market right now; however, all of them contain the controversial chemical, oxybenzone. The Supergoop! mists are healthy alternatives that are actually good for your skin. We use 35% less alcohol than all leading brands and no oxybenzone, delivering complete broad-spectrum protection and achieving our water resistance goals. Our formula delivers safer protection and won't dry you out. Spray our mists on wet or dry skin for fun-in-the-sun convenience. Best of all, it's available at a very affordable $19. Can you tell I'm excited about these guys?

3). Who/What inspires you?

I strongly believe that smart, skin-healthy habits start early, and that's why watching my children (Will, age 5, and Emery, age 8) apply Supergoop! voluntarily each morning makes me beam with pride. It also motivates and inspires me to do the same. My research has taught me that, without a doubt, sun protection is the most critical first step in an anti-aging daily skincare regimen, so when my kids apply Supergoop! each morning, I'm following suit.

4). Be honest, what beauty products do you use regularly other than your own?

Oh, wow, where to begin? I have a pretty large arsenal of beauty products that I use on a daily and nightly basis. For nighttime, I love Strivectin Neck Cream, Fresh Seaberry Body Cream, and Skinceuticals CE Ferulic Serum. I occasionally use Dr. Gross antioxidant packed serums as well. For daytime color, I love Julep nail polishes, Laura Mercier Eye Basics Flax primer, and It! Cosmetics High Performance Hydrating Eye shadow Trio in the natural shades. I am also a diehard fan of Chanel lip-gloss and keep one in absolutely every bag, clutch and purse that I own. Oh, and as for shower products, Neutrogena Sesame Body Oil is my staple. It leaves my skin feeling silky, smooth and clean.

5). Imagine the future of the beauty industry and give us your prediction of what's to come.

Well, the first things that immediately come to mind are 1) more effective UV protection and 2) leveraging advancements in technology to improve skincare solutions. I believe that we at Supergoop! have done a lot toward those ends, but there's still a lot more to do.

Over the last forty years, there has been quite an evolution in sun protection, and I believe that the next forty will result in even greater changes. Years ago, it was all about UVB protection, and consumers were taught that UVA rays were "healthy". In the 1990's, we learned that these UVA rays actually penetrate the skin much deeper and can cause greater damage to our cells. Today we are focused on comprehensive, broad-spectrum protection from the sun's visible rays (UVA AND UVB) to infrared (IRA or heat) rays, now realizing the effects of free radical damage.

I believe that it is essential for our industry to continue researching and addressing the numerous causes of sun damage and skin cancer while investigating the healing and restorative properties of natural ingredients and components that fight damage and protect our skin. I think we're only at the tip of the iceberg, so to speak, regarding these breakthroughs and discoveries, and I look forward to being a part of the industry's evolution for years to come.

6). Give our customers a beauty insider tip:

Never leave the house without applying a high SPF all around the eye area! The skin is extremely thin around your eyes and very vulnerable to the effects of age and sun damage. We formulated our new Anti-Aging SPF 37 Eye Cream with 100% natural oat peptides to boost collagen, minimize the look of fine lines and wrinkles, and protect the skin around the orbital area. It's also ophthalmologist tested and approved for contact lens wearers.

6.5). In 140 characters or less, give us a beauty tip to Tweet and tell us where to follow you.

A great skin care regimen starts with UV protection, says @supergoop, even when there's no beach in sight!

7). Extra Credit: Write personal reviews for some of the individual products in your line.

CC Cream: I like to think of this cream as a multivitamin for my skin. It offers great sun protection; it reduces any appearance of fine lines or inflammation, and best of all, it goes on silky smooth and leaves my face feeling extremely fresh.

Mist: I've always frowned upon the oxybenzone products out there, so I'm beyond excited about our SPF 30 and SPF 50 Sunscreen Mists. As I've said before, these mists are actually good for my skin, which I love! The ease of application on wet or dry skin makes them very popular in my active household.

Eye Cream: I am a fanatic about the importance of SPF eye creams, and I'm also pretty picky. The Supergoop! Advanced Anti-Aging Eye Cream does everything I demand from an eye cream; it moisturizes, firms, and reduces the appearances of fine lines and wrinkles, while offering crucial UV protection. My favorite part? The cooling effect of the applicator. It feels like a mini massage!

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Supergoop Founder Holly Thaggard Products

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