In 1950s Japan, the creams and lotions available for women to use on their complexions were thick, greasy and apt to clog the pores. After one woman had enough of using skin care products laden with petroleum, she approached her pharmacist and asked him if he could mix her an alternative. Inspired by the woman's request, Yoshikiyo Nowatari went to work creating his own skin care formula based on glycerin rather than petroleum. The lightweight texture and effectiveness of the formula quickly made his product, Yu-Be skin cream, the best-selling facial cream in Japan.
While the Yu-Be skin care collection has grown over the years to include a host of products for the complexion, the brand still uses Nowatari's guiding philosophies. All of the products are healthy for the complexion, enriched with vitamins and minerals. The formulas are comfortable for women to wear and designed not to clog the pores or cause hypersensitivity reactions. The products have been rigorously tested, even in extreme settings like on the top of Mt. Everest and in Antarctica. Try Yu-Be products for your complexion!
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Yu-Be Customer Reviewsthe perfect moisturizer - 1/23/2012 2:54:20 PM YuBe applies easily and is quickly absorbed. Skin is left soft and supple. No unpleasant odors. My favorite skin moisturizer.Use for a Moisture Boost - 1/21/2012 3:35:46 PM I use this one a week for a power boost before going to bed. I usually use Cetaphil cream but once a week this is a treat for very dry skin. Has a strong smell but really works.THE BEST CREAM EVER - 10/19/2011 8:05:25 AM This is hands down the BEST cream on the market. I live in the desert southwest & this cream is a must - it is very healing & moisturizing! My hands & feet are extremely dry & crack & bleed. This is the ONLY cream that keeps them moisturized! I cannot recommend this cream enough!!love all YuBes - 10/14/2011 9:59:14 AM All the products in this line are great. the cream save fingers from cracking in winter. Only one that works.Not as good as the skin cream - 8/20/2011 8:07:55 PM I bought this because I thought it would be better for all over body, hands and feet, but it doesn't work as well as the skin cream in a jar. I still use that for feet and face. This is good for dry hands. Absorbs quickly and I like the menthol fragrance.Great Product - 8/3/2011 12:04:21 PM This is my second tube - a little goes a long way. It does the job of exfoliating and cleansing my whole body and you could use it every day if you want.Very moisturizing but leaves sticky residue - 7/11/2011 8:17:30 AM This is a great moisturizer for face, but it's way too sticky to use before putting on make-up. I use it at night on my face, and it has cured the cracked heels on my feet. I also use it on my hands, which can get really dry on the summer. Excellent value.LOVE THIS PRODUCT! SO GLAD I FOUND IT - 4/16/2011 8:06:50 PM I bought this for my daughter who was 5 at the time; she has always had really bad dry hands in the winter. The point where they were red, painful and almost raw. I used Aquaphor which worked, however it was always greasy and made everything she touched that way. I couldnt use anything else since it would make her cry from the pain of the lotion once applied. Then I found YuBe moisturizing skin cream. I was reluctant at first, since it cost so much, but based on some reviews I wanted to give it a try. I cannot tell you how much this product worked. Absolutely love it. Within a day or so my daughters hands were back to normal. I would just apply it on her at night and thats it. I used it nightly for the entire last season and her little hands were perfect. No more crying from pain. Coming from a mother the cost is quite a bit, but based on the results I dont care. Its well worth it. There is a menthol smell at first but it goes away quickly. I actually like the smell so it doesnt bother me. I now have the cream, chap stick and lotion. Love all 3. The lotion is just a little bit thinner but works great. I only use the cream on her hands and the chap stick as well. My son also uses both now; and his lips are no longer red and chapped as they used to be, and of course his hands are not dry any longer either. I also use the cream on my hands and the heals of my feet. That as well works and makes them look great. All in all the product does wonders. I normally dont write that many reviews, but this time I had to. The product line is great! And I will be a long time customer. Thank you, YuBe for curing my daughters hands and not making her cry.Good Product - 3/9/2011 9:21:22 AM After all the reviews I read, I decided to test the chapstick. Its great in the winter time and really helps my kids chapped lips. Seems to work faster than others.YU-BE Moisturising Cream - 1/17/2011 1:05:10 AM I buy this cream for my 8 year old that suffers from ezcema/atopic dermatitis. This cream is no longer available in Australia, therefore I have searched the WEB and found skinstore. This cream is the only one (and I have tried them all) that helps my daughters skin stay moisturised. Its so worth it, and cost effective too.
Learn More About Yu-Be
Launched by a Japanese pharmacist in 1957, Yu-Be uses a glycerin-based formula to tackle dry skin. Yoshikiyo Nowatari developed this line of products after hearing women's complaints about dry, cracked skin. Seeing that petroleum-based moisturizers were causing problems for many women, Nowatari devised a different formula, one that became a highly sought after product in Japan. In fact, Yu-Be is one of the longest-selling skin care products on the market in Japan, and it is the top-selling medicated and vitamin-enriched cream in today's market. In their more than half century of production, Yu-Be products have been embraced as a solution for a variety of types of dry skin, from cracked heels to diaper rash and frostbite. Whether you are dealing with one of these conditions or simply want to nourish your dry complexion, Yu-Be products can work for you.
Hydrating your skin from head to toe, focusing on your complexion and nourishing your lips are all possible thanks to Yu-Be products. This brand has been celebrated in such national publications as Allure, Elle, InStyle, and The Wall Street Journal. Dry skin is a common condition no matter your skin type. Whether your skin's moisture is zapped by cold, dry air or aging or if you're predisposed to having dry skin, there's help. Yu-Be products offer rich nourishment for even the driest skin types. If other moisturizers and lotions have let you down, give Yu-Be a try. The company's glycerin-based formula is unique and proven, thanks to the company's decades of success in both the Japanese and international marketplace.