In 1950s Japan, the creams and lotions available for women to use on their complexions were thick, greasy and apt to clog the pores. After one woman had enough of using skin care products laden with petroleum, she approached her pharmacist and asked him if he could mix her an alternative. Inspired by the woman's request, Yoshikiyo Nowatari went to work creating his own skin care formula based on glycerin rather than petroleum. The lightweight texture and effectiveness of the formula quickly made his product, Yu-Be skin cream, the best-selling facial cream in Japan.
While the Yu-Be skin care collection has grown over the years to include a host of products for the complexion, the brand still uses Nowatari's guiding philosophies. All of the products are healthy for the complexion, enriched with vitamins and minerals. The formulas are comfortable for women to wear and designed not to clog the pores or cause hypersensitivity reactions. The products have been rigorously tested, even in extreme settings like on the top of Mt. Everest and in Antarctica. Try Yu-Be products for your complexion!
Learn More About Yu-Be
Find out for yourself why the Yu-Be skin care collection has remained a favorite among Japanese women for more than 5 decades. Start exploring the natural, vitamin-enriched product range now!
The YuBe Moisturizing Skin Cream Jar is the formula that launched the Yu-Be brand and remains the top vitamin-enriched moisturizer in Japan. The glycerin present in the formula pulls moisture from the air and transfers it into the skin, supplying the tissue with hydration for hours. Camphor is added to the formula to soothe inflammation. A vitamin complex that includes vitamins E and B2 is featured in the skin cream to protect the complexion from free radicals and soften the tissue.
The YuBe Lip Therapy uses the principles of the original Yu-Be skin cream to provide protection and hydration to the lip area. The formula contains glycerin, camphor and the brand's signature vitamin complex as well as natural beeswax, sweet almond oil, shea butter and coconut oil to provide additional moisture to the lips. Aloe vera and rosemary extract are added to promote healing, helping your body repair chapped, raw and cracked tissue in the lip area more quickly.
The YuBe Moisturizing Body Lotion makes it easy to nourish and moisturize your skin from head to toe. The product is a lighter version of the original Yu-Be formula, designed for application all over the body. To make the formula easier to use, it comes in a 10.25-ounce bottle mounted with a pump top. The formula is fragrance-free.