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Yu-Be

In 1950s Japan, the creams and lotions available for women to use on their complexions were thick, greasy and apt to clog the pores. After one woman had enough of using skin care products laden with petroleum, she approached her pharmacist and asked him if he could mix her an alternative. Inspired by the woman's request, Yoshikiyo Nowatari went to work creating his own skin care formula based on glycerin rather than petroleum. The lightweight texture and effectiveness of the formula quickly made his product, Yu-Be skin cream, the best-selling facial cream in Japan.

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