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In 1950s Japan, the creams and lotions available for women to use on their complexions were thick, greasy and apt to clog the pores. After one woman had enough of using skin care products laden with petroleum, she approached her pharmacist and asked him if he could mix her an alternative. Inspired by the woman's request, Yoshikiyo Nowatari went to work creating his own skin care formula based on glycerin rather than petroleum. The lightweight texture and effectiveness of the formula quickly made his product, Yu-Be skin cream, the best-selling facial cream in Japan.

While the Yu-Be skin care collection has grown over the years to include a host of products for the complexion, the brand still uses Nowatari's guiding philosophies. All of the products are healthy for the complexion, enriched with vitamins and minerals. The formulas are comfortable for women to wear and designed not to clog the pores or cause hypersensitivity reactions. The products have been rigorously tested, even in extreme settings like on the top of Mt. Everest and in Antarctica. Try Yu-Be products for your complexion!

Read More About Yu-Be »

Yu-Be Products

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Helps relieve discomfort, leaving lips feeling healthy.
In Stock
A hydrating body moisturizer that can be used year round.
10.25oz | YB005
In Stock
A body cleanser and exfoliant in one.
6.75oz | YB006
In Stock
Hydrate, heal, soothe and smooth severely dry skin.
2.2oz | YB003
Out of Stock
Helps hydrate, heal, soothe and smooth severely dry skin.
1oz | YB001
Out of Stock
Holiday Clearance | Save on overstock, seasonal and discontinued items — See Details »
FREE full size Nutrient Toner ($34 Value). Details »
FREE Loose Setting Powder and Cosmetic Bag ($27 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor




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