If your lip care regimen begins and ends with lip balm, you are robbing yourself the opportunity for truly soft, luscious, kissable lips. Ordinary lip balms simply apply a barrier to the outermost layer of the lips and impart just a slight amount of moisture into the lower tissue. Unfortunately, the outer surface of the lips is already dead skin cells, making the effectiveness of these formulas minimal at best. To truly care for the lip area, you need a product that can penetrate the outermost layers of skin and nourish the tissue hidden beneath it. The Z. Bigatti Lip Products collection features advanced skin care technology to deliver nutrients and moisture into these vital, lower tissues.