Alchimie Forever is an effective yet gentle skincare brand. This family owned and operated brand is great for all skin types, but especially wonderful for sensitive skin. All of the products in the brand are hypoallergenic and non-comedogenic, paraben-free, gluten-free, soy-free, dye-free AND safe for pregnant and nursing women (except for Brightening Peel)! They have recently added a new product that addresses hyperpigmentation and sun damage, just in time for summer. The Alchimie Forever Pigment Lightening Serum combines blueberry, vitamin C and E to fight off free radical damage and rejuvenate the skin. This serum may be used morning and evening underneath a moisturizer. You will see noticeable improvement in skin tone and redness relief. It will reduce appearance of fine lines, wrinkles and hyperpigmentation. This would be a fabulous addition to any skincare regimen.