Every so often someone begins to discuss a beauty concept, they tell two people who tell two people and so on. Suddenly everybody’s talking about this ‘trend’ that has probably been around since the 80s. We saw it with baking, the make-up trick conceived by drag queens, and now we’re seeing the rise of double cleansing – a beauty ritual Dr. Erno Laszlo actually pioneered decades ago.

Beautiful skin begins the moment you cleanse your face, because clean skin allows all your other products, like serums and moisturizers, to do their job properly. Dismissing the idea of a one-cleanser-fits-all approach, Erno Laszlo’s bespoke collection of cleansing bars and oils lets you customize your routine to meet your skin’s unique needs (whether it’s dry, dull, oily, uneven or mature), and properly prepare your complexion for your other skincare.

The formula is simple: Cleansing Oil + Cleansing Bar = Amazing Results.

Oil attracts oil, so by applying the cleansing variety directly to the skin you begin to lift and break down impurities, debris and dead skin cells while the bar sweeps everything away. When applied and blended together, the bar and oil amalgamate into a cleansing mask that transforms your face.

Exfoliate and Detox

Draw out impurities like a magnet with the combination of Erno Laszlo’s iconic deep sea mud cleansing bar (the same black soap that featured in Woody Allen’s Annie Hall) and detoxifying cleansing oil. Loaded with minerals that exfoliate and moisturize, the bar will perform a balancing act on your skin.

The oil stimulates cell renewal and eliminates the toxins associated big cities, the kind that cause skin to look dull.

Firm and Lift

Address all your anti-ageing concerns with the Firmarine set, which encourages skin elasticity and stimulates cell renewal. Skin is left feeling clean, fresh and smooth, while tone is evened out. It’s like a mini face lift.

Hydrate and Nourish

Quench dry skin with Erno Laszlo’s Hydratherapy set. Combining potent botanical oils with efficient cleansing ingredients, the nourishing cleaning oils works to remove dirt and impurities whilst balancing optimum moisture levels. Bursting with natural essential oils including avocado, jojoba and grapeseed, the lightweight formula is rich in vitamins and antioxidants, working to restore and preserve skin’s natural barrier and seal in hydration without leaving an oily residue.

Meanwhile the bar gently cleanses without drying skin or stripping away essential oils, sealing moisture in instead.

Soothe and Calm

Even sensitive skin benefits from the power of the double cleanse.

Soothe and nourish delicate skin with the oil, rich in essential fatty acids that work to reduce redness and stimulate cell regeneration, whilst almond oil provides deep moisturising properties to combat dryness, while the cleansing bar has been expertly created for delicate and sensitive skin.

The mild soap bar provides gentle yet effective cleansing without drying skin or stripping away essential moisture. It’s enriched with soothing chamomile, which is renowned for its anti-inflammatory and antibacterial properties to reduce redness and even tone.

How to Double Cleanse:

Pour two pumps or a generous amount of oil on to your hands.
Smooth over the face in gentle circular motions.
Dip the cleansing bar into water and gently massage wet bar over the face.
Set bar aside and massage the face with fingertips to create a rich lather.
Rinse thoroughly with warm running water for a fresh, radiant complexion.
Gently pat your skin dry. It is ready for your toner, serum, eye treatment and moisturizer.