The best brands...

Theorie Purple Sage Brightening Shampoo 13.5 fl oz


Keep brassy tones at bay with Theorie Purple Sage Brightening Shampoo, a toning shampoo that cleanses away impurities whilst protecting the color vibrancy of blonde or silver hair.

Enriched with naturally derived ingredients, including Purple Sage, Grape Seed Oil and Keratin, the brightening formula lifts away dirt and grime whilst combatting frizz and neutralising unwanted yellow or brassy tones. The replenishing formula seals in moisture and reverses signs of damage on parched, over-treated hair. Dull, brassy locks are transformed: softer, stronger, radiant.

Product Details

  • Theorie
  • Saturate hair with this brightening shampoo and work into lather. Rinse thoroughly. For greatest color repairing and conditioning results, use with Purple Sage Brightening Conditioner and adjust frequency of use based on discoloration level.

  • Aqua (Water), Coco-Glucoside, Sodium Laureth Sulfate, Coco-Betaine, Silk Amino Acids, Helichrysum Stoechas Extract, Ginkgo Biloba Leaf Extract, Salvia Officinalis Extract, Peg-7 Glyceryl Cocoate, Keratin, Citrus Grandis Fruit Extract, Fragrance, Argania Spinosa Kernel Oil, Vitis Vinifera (Grape) Seed Oil, Polyquaternium-10, Octyl Methoxycinnamate, Hydroxypropyl Guar, Phenoxyethanol, Citric Acid, Disodium Edta, Basic Violet 2.

  • 400ml / 13.5 fl oz

Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.




(1 review)

Created On



This is the best purple shampoo I have ever tried. I have tried every top name brands. It tones and strips the build up of brassiness without stripping the oils out of my hair. My hair is soft, shiny and manageable never dry or parched like other shampoos and strippers.

Mon Feb 13 13:49:19 GMT 2017 by Lori

Did you find this review helpful?

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is:

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing your account details and following the prompts.

Please allow 10 working days from the shipping date of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbors to see if your delivery has been left with them, check any places it could be left such as: garage, porch, or behind garbage cans if it was too big to fit through your mailbox. Contact your local post office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.


Sold Out

Sold out

If I'm not completely happy with my item?

Please see our returns policy.

Theorie Purple Sage Brightening Shampoo 13.5 fl oz

Select image

Theorie Purple Sage Brightening Shampoo 13.5 fl oz
Back to top