Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock
 
A nourishing elixir that treats the hair and scalp to maximize hair’s potential length.
$38.00
1.7oz | AR310
In Stock
 
Caviar Clinical is a 3-step system created to address the needs of fine, thinning, fragile hair.
$98.00 $118.00 value
AR254
In Stock
 
A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5oz | AR251
In Stock
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock
 
A daily replenishing conditioner.
$60.00
6.7oz | AR002
In Stock
 
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock
 
Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
In Stock
4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
AR170
In Stock
 
The ultimate hybrid treatment & styler for dry, damaged hair.
$28.00
3.4oz | AR259
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR201
In Stock
 
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock
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