Aveeno started in 1945 with the introduction of a bath treatment made from ultra fine oatmeal. The formula was highly effective in relieving dry, irritated skin and lead the way for the creation of more soothing therapeutic Aveeno products.

Today, Aveeno is a leader in developing products that offer beneficial formulas for healthier, more beautiful skin. Aveeno products have expanded to include a baby and hair line that’s gentle for every day use and safe for everyone. Aveeno continues to develop formulas from natural ingredients that are clinically proven to produce results while respecting delicate skin conditions.