I was inspired to start Red Flower in 1999 in NYC with the intention to create an organic luxury beauty brand that addresses beauty from within. The brand is known for approaching health and beauty in a life-changing way. Growing up between a small, coastal town in Massachusetts and the chaotic beauty of Buenos Aires, I developed my true passion for sustainable botanicals and along the way have traveled the world learning about different cultures and alternative approaches to health and wellness. My love of natural ingredients was instilled at an early age by my mother where I learned about the use of flowers, herbs and oils in everything from the preparation of the violet liquors and rose jams, to the boiling of tinctures to brighten the eyes and warm the lips. I strive to bring this respect and deep knowledge of working with nature into every Red Flower product we introduce.
I first launched Red Flower with petal top candles and teas and the brand has since grown to include 100% biodegradable body washes and lotions, certified organic perfumes, home fragrance, three bath-house inspired home spa collections and natural therapeutic skin care products.
With Red Flower, our goal is to create environmentally positive products that transform simple everyday experiences and celebrate life through the purity of nature. Each product is a multi-sensory therapeutic treatment, from the expertly designed packaging to the richly textured formulations using the most potent botanical extracts and whole essential oils. Each Red Flower product is free of parabens, petrochemicals, synthetic fragrances or dyes, and enhanced with essential oils for their invigorating scents and beneficial properties.
A critical focus of Red Flower’s development through the years has been sustainability and green living, which I place at the forefront of my daily life. I very much believe in living a proactive healthy lifestyle, especially when it comes to beauty. Finding new exciting skin care ingredients and techniques that approach the skin in a unique and natural way is always inspiring. We formulate our products from wild crafted, organic and locally sourced natural botanical extracts and oils to create a positive impact on personal health and the environment. My hope is that when someone experiences a Red Flower product, they are immediately transported to a place of luxury, comfort and indulgence.
Some of my favorite Red Flower products Include:
Yael Alkalay is the founder and CEO of Red Flower, a line of sustainable and natural beauty, fragrance and lifestyle products based in New York City. After serving three years in Tokyo as the creative director for Shiseido International, Alkalay founded Red Flower in 1999 with the intention to create environmentally positive products that would transform simple everyday experiences and celebrate life through the purity and freshness of flowers. She lives in New York City with her husband, a Leed-certified architect, and daughter.