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Blueberry Power

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Blueberries: Queens of the Berry World

Organic Beauty

Blueberries have made it into the consumer media and popular advertising campaigns as a healthful fruit to eat: they are filled with antioxidants, purple, round, and delicious. The Vaccinium myrtillus L. fruit, known in English as bilberry or blueberry, has powerful protective properties which have been known and utilized since the Middle Ages. Today, blueberries are even claimed to be “the most powerful antioxidants of all.”1

Bluberries are packed with powerful antioxidant compounds, such as polyphenols (including anthocyanins, resveratrol and iron chelators such as quercetin and myricetin) and vitamins, which all work in synergy to prevent and repair signs of skin aging. In addition to being rejuvenating, the Vaccinium myrtillus L. plant also has vaso–protective (protection of cutaneous capillaries) properties. Blueberries play a role in the management of flushing symptoms: they tighten and protect fine capillaries thanks to anthocyanins2 and are thus ideal in skin care products targeting redness–prone skin. The vaso–protective effects of blueberries began to be described in the 1960s when the fruit’s capillary resistance and permeability were first analyzed. Since, studies have confirmed that blueberries increase capillary resistance.3 Finally, blueberries are also highly anti–inflammatory, which further enhances their rejuvenating and anti–redness effect on the skin.

There are many ways to incorporate blueberries into your regimen, but you might start with the following:

So eat your blueberries, but put them on your face too!


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