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The Importance of Sonic Cleansing
David GiulianiCleansing your skin is equally as important as brushing your teeth. We all go to a dentist for those reminders but not all of us have time to get a facial or see a dermatologist. While cleansing is the first step in any skin care regimen it is often the most overlooked and undervalued step. How many of you quickly splash some water and cleanser on your face, only to get to your favorite serum or moisturizer — or just to get to bed that much faster? I bet you didn’t know that most of that dirt and oil is still embedded in your pores and fine lines.

Whether it is sun damage, drying detergents, harsh pollutants, or oils and bacteria, they are all doing their part to wreak havoc on your skin. Our society is well educated on the need for a good broad spectrum SPF, but what we don’t hear enough about is the importance of daily skin cleansing.

Pollutants, oil and bacteria (or what I call skin invaders) accumulate on the skin, clogging pores, causing blackheads, blemishes and dull skin. Without proper cleansing, gunk and grime just sit on the skin day after day, with layers of makeup just sealing it in. In addition, expensive serums and moisturizers are not doing what they are intended to do and your skin isn’t seeing the benefits of their key ingredients. These pollutant invaders are mainly invisible making cleansing education all the more difficult.

So, why Sonic?
Just as sonic technology first changed the way we clean our teeth, it’s now changing how we cleanse our skin. We developed the Clarisonic Skin Care System to work as an extremely gentle sonic micro-massage working with the skin’s natural elasticity at more than 300 movements per second. We know that people don’t have a lot of time in the morning or at night to properly cleanse, so we designed the Clarisonic to clear your pores, loosening dirt, makeup and oil in just 60 seconds.

Our goal was for the Clarisonic to not only cleanse much more effectively as compared to manual cleansing, but to offer a safe, gentle and natural solution without over cleansing with harsh abrasion or chemicals.

My team also recognized the need for immediate results. While the naked eye can’t see the invaders running for cover, you can see and feel how soft and radiant your skin will look. The sonic technology is so gentle and effective that it is used and recommended by leading spas and dermatologists throughout the country. Our professional partners use the Clarisonic as the first step in their facials or as the first step for clean skin before cosmetic procedures.

Sonic benefits:

  • 6X more makeup removal
  • Skin is soft and smooth
  • Cleanses so well that products absorb better
  • Gentle for use twice daily
  • Reduces oily areas, dry skin patches and blemishes
  • Reduces the appearance of visible pores
  • Reduces the appearance of fine lines and wrinkles

Clarisonic is your essential first step for softer, healthier looking skin. Don’t take my word for it, check out our research, try a Clarisonic and you will see why consumers and professionals will never cleanse their skin the old fashioned way again.


David Giuliani is the CEO and co-founder of Pacific Bioscience Laboratories. Previously, he was CEO and co-founder of Optiva Corporation, the fastest-growing privately held U.S. company in 1997, according to Inc. Magazine. Under his leadership, Optiva developed, manufactured and marketed Sonicare®, the revenue leader in power toothbrushes. Giuliani was awarded "Entrepreneur of the Year for the USA" by the Small Business Administration in 1997. He also was a featured speaker at the White House Conference on Corporate Responsibility in recognition of his innovative business practices. Giuliani received his Bachelor of Science degree in electrical engineering, summa cum laude, from the University of California, Santa Barbara. He studied graduate-level electrical engineering and business at Stanford University, and has authored more than a dozen U.S. patents.
 
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