The Moisture Advantage
By Jamie FitzGerald, SkinMedica
One of the most important factors in skin health is moisture retention and replenishment. Healthy skin is deeply hydrated skin. The water in our skin protects vital proteins such as collagen and elastin, and works as a barrier against the environment, which can break down skin's defenses.
As we age, internal structural and functional changes cause skin to lose precious moisture. To prevent the dryness, cracking, inflammation and signs of aging that come with this moisture loss, your skin will need more than just a moisturizer—it will need a treatment that can offer deep, long–lasting hydration.
Hyaluronic acid is used in the human body to cushion and lubricate joints, eyes and even heart valves, and is a key component of the youth and vitality of your skin. It plays an important role in the extracellular matrix, which is the foundation of skin that includes collagen and elastin, and has been shown to maintain skin hydration, improve elasticity and protect against free radical damage. The forces of nature destroy hyaluronic acid along with our skin's ability to retain vital moisture as we age. Now, you can halt and even reverse this damage by replenishing your skin's stores of hyaluronic acid and maintaining the proper moisture for beautiful, younger looking skin.
SkinMedica recently launched its newest breakthrough— Hydrating Complex. This hyaluronic acid rich serum replenishes thirsty skin and provides instant and long-term hydration to maintain firmness and overall elasticity, keeping skin looking younger, longer. Hydrating Complex is the only complex that contains both high and low molecular weight hyaluronic acid—the higher weight stays above skin to provide instant hydration as the HA holds 40 times its weight in water, while the lower weight penetrates into skin to rebuild its moisture reservoir. Other specialty ingredients in this product stimulate production of hyaluronic acid as well as inhibit the breakdown of hyaluronic acid. This unique formulation results in softer, smoother, more hydrated skin.
How it works:
High molecular weight hyaluronic acid retains the skin's moisture level by forming a hydrating film at the skin's surface.
Low molecular weight hyaluronic acid allows for penetration into the stratum corneum (the superficial layer of the skin).
Hydrating Complex plus a moisturizer demonstrated reductions in skin dryness and roughness, and significant improvement in skin softness when compared to using a moisturizer alone. Using this complex will enhance the benefits of your daily moisturizer.
Hydrating Complex has been clinically proven to:
How to use: Apply a single pump of Hydrating Complex once or twice daily to your face and neck before applying a moisturizer.