Wisdom passed on through the generations is the inspiration behind Frederic Fekkai Apple Cider products. Having watched his grandmother rinse her hair with apple cider vinegar to give it a radiant shine, Frederic Fekkai was fascinated by the science behind this traditional home treatment. He realized that the key to shiny hair is the complete removal of the residue that builds up on the strands of the hair, leaving it lank, dull and lifeless. Environmental pollution, grime, and residues of hair products can accumulate on hair shafts. In addition, minerals contained in hard water can build up in the hair. These impurities prevent the natural radiance of the hair from shining through.
Frederic Fekkai Apple Cider products remove all trace of product build-up, dirt, and grime. Due to the gentle ingredients contained in these natural hair care formulations, impurities are removed without stripping the hair of vital protective oils. The clarifying shampoo smells delicious and is highly effective. With Frederic Fekkai Apple Cider products, you can gain all the benefits of rinsing with apple cider vinegar without the unpleasant acidic smell.
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