I am sure all of us have experienced an event that forever changed the direction of our lives or touched us so significantly that we were moved to make a difference. For me, that moment came when I watched a close friend die of skin cancer. After all, skin was something that we peeled, plucked or shaved. I had never thought about skin as life critical… until that moment.
I began researching and learned that 75% of us will experience skin cancer in our lifetime and 90% of the antioxidants the body needs are produced in the skin. What I learned made the concept for Skin Authority clear: Deliver great products that produce immediately visible results in a few simple steps at an accessible price point AND provide the expert guidance needed to make healthy choices to reach optimum skin health.
This year, we are teaming up with three–time Olympic gold medal volleyball player Kerri Walsh Jennings to champion the benefits of leading a Healthy Skin Lifestyle. Click for a sneak peek at Kerri’s message.
I am proud that Skin Authority is leading the way with technology innovations making healthy skin the new beauty:
SGF–4 Technology™: As we age, skin’s ability to repair damage declines. To address this, we incorporate four completely natural body proteins clinically proven to restore the body’s ability to generate new and healthy skin cells while giving you a great cosmetic filling and lifting “pop”. New Beauty editors picked Skin Authority Wrinkle Reversing Serum as editor’s choice in the category of anti–aging.
AOX Technology™: Less than 1% of what we ingest ever makes its way to the skin. So, even if we eat a healthy diet, our skin remains “starved” for nutrients. We pioneered the technique of combining the most powerful vitamins (A, B, C and E), together in topical serums to deliver a supercharged antioxidant boost for firmer, brighter skin. Skin Authority Super-C Serum is the hero product in this category because Vitamin C has to be present in the skin for collagen to be made and it boosts sun protection 20 times when worn under sunscreen.
Sun Safe Dry Finish Technology™: Casual sun exposure through windows in our home, office and cars contributes up to 80% of aging and sun damage. When we asked consumers why they don’t use sunscreen daily, most replied that they don’t like the greasy feeling. We set out to change this. Our dual-purpose sunscreen moisturizers provide full-spectrum protection and yet, have a dry, non–greasy finish. Skin Authority Sunscreen Moisturizer SPF 30 was an Allure.com’s editors’ choice!
Just like every other form of self-improvement, a healthy skin lifestyle is a commitment to performing a daily regimen consistently. Most importantly, Skin Authority knows it is important to get the guidance you need to make the best choices for your unique skin needs. We partnered with SkinStore because they share a commitment to having well-trained skin care experts available via phone and e-mail to answer your questions. It is never too late or too early to get started! The key is to take the first step toward a healthy skin lifestyle.
About the author: With two decades in the beauty and skin care industries, Celeste Hilling is the Founder, CEO and Product Formulator for Skin Authority, THE Healthy Skin Lifestyle company. More on www.skinauthority.com, Facebook at Skin Authority, Twitter @SkinAuthority and @MissSkin.