Founder Victoria Tsai has been a lifelong seeker of beauty. Her passion for skincare began at an early age when Victoria's mother shared traditional Asian herbal skincare treatments, which they sold in her family's beauty boutique. Victoria's love of discovery has since led her to become a sought-after expert in the field, developing products and brand strategies for the world's largest beauty companies. Searching for a new approach to beauty, Victoria began traveling to Asia where a chance encounter in Kyoto with a modern-day geisha changed her course. As she began to immerse herself in Japan's culture, Victoria discovered and unearthed a 200-year-old beauty manuscript. Moved and inspired, Victoria founded TATCHA as a way to share these timeless secrets with the modern world.