If someone suggested that I cleanse my face with the same anionic surfactant used to de-grease automobile engines, I’d think them mad or malicious. And yet, there are facial cleansers that use exactly those ingredients. Similarly, the volatile alcohols used in a considerable number of toners and cleansers, will eventually damage skin. How? Both anionic surfactants and volatile alcohols are very good at removing oil — in fact so good, they’ll remove the skin’s natural acid mantle and eventually strip out the essential phospholipid layer in the epidermis, both of which help to keep pathogens from invading our skin. Once the acid mantle and the phospholipid barrier are compromised, inflammation will follow as the skin reacts to invasion by irritants and micro-organisms, and when that happens, skin ages more quickly.
This is exactly why I created Snowberry, which I think of as skin care that every woman can trust, absolutely. Why? Because I know that no Snowberry product, cleanser, toner or otherwise, will damage the skin, but rather, all will offer benefits in terms of nutrition and protection.
Who would knowingly apply silicones that are known to be comodegenic, or pore blocking? Or parabens, chemical screens or Nano particles if there was any chance they might damage the skin? We should be able to trust our skin care without reservation.
Snowberry is natural skin care but it’s not slavishly so. In other words, Snowberry is as natural as possible but it also contains some synthetic ingredients. Why? Simply because I wanted skin care that would positively contribute to preventing premature aging. For that reason I have chosen to include a number of peptides, anti-oxidants, anti-inflammatory and brightening ingredients in Snowberry serums and creams that are known to help the skin counter what I describe as the Six Enemies of Radiant Skin. These six enemies are dehydration, inflammation, discolouration, metalloproteinases, free radicals and glycation. It’s the inclusion of these ingredients that make Snowberry products, truly anti-aging, rather than simple moisturisers.
Snowberry is designed and manufactured in New Zealand by Snowberry New Zealand Ltd., winner of Discover Beauty 2011 Cosmoprof USA for Most Innovative Brand; Winner of the Netherlands Beauty Astir 2011 for Best Niche Brand; and Runner Up Favourite Brand at ZOOM Cosmeeting Paris 2010. Snowberry products contain many ingredients not found in any natural brand and in very few luxury brands — ingredients including thirteen peptides, more than twenty anti-oxidants, and over thirty precious herbal emollients; and with the exception of ingredients such as honey and cultured pearl, Snowberry contains no animal products and is not tested on animals.
Most people are unaware that New Zealand has extensive and very rich rainforests. This presents a very exciting opportunity! Near our home in Auckland, in the Snowberry gardens, we cultivate several varieties of New Zealand rainforest plants solely in order to find unique new anti-aging ingredients. Right now, we are using truly beautiful Harakeke oil in the Snowberry Bright Defence creams, but soon there will be more.
Snowberry’s anti-aging and brightening products help rebuild the cellular matrix, while helping to protect and brighten. The serums and creams are supported by two natural sunscreens. The Cleansing & Toning line consists of Snowberry Soothing Massage Oil, Snowberry Instant Deep Cleanser, Snowberry Gentle Remineralising Toner and Snowberry Nourishing Exfoliator.
In 2013, our mission is to introduce 12 gorgeous new products.
Soraya Hendesi is the founder of Snowberry, New Zealand’s first all-natural premium skin care brand. Unable to find the pure but effective skin care she wanted for herself, the Persian-born cosmetician Hendesi set out to create something entirely new. Working with her team of formulators, they created a carefully crafted mix of natural beauty and authenticity, resulting in products that are easy to use as well as effective and completely trustworthy.