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Zents: What Exactly is our Concreta?

Trainings and events are my absolute favorite part of my job with ZENTS. I get to meet and learn from amazing people in the spa and skincare industry and share our rich history. ZENTS is a fusion of the words “Zen” and “Scent” and during our trainings I often ask the question: What does the word Zen mean to you?
I love hearing everyone’s answers and the way their whole body often becomes more relaxed as they think upon the question. You can almost see the words floating in their mind’s eye. Peaceful, calm, attuned, mindful… These words create a symphony of relaxation when we think them. The word that I like to call out the most is “mindful.” ZENTS is an incredibly mindful company, from our charitable giving arm, SEVA, to the way we source our ingredients. We procure our shea butter from women’s co-ops in Ghana, directing and positively affecting the lives of women and families.
One of the ZENTS products that embodies mindfulness the most to me is our Concreta. The Concreta is a rich reparative balm, made for dry, problem areas like cuticles, elbows, heels, feet. It is full of organic shea butter and touched lightly with a spa-grade aroma to create a feeling of delight and relaxation when applying it. Shea butter is incredibly hydrating, anti-inflammatory, and helps to protect the skin’s barrier from dehydration. We source our shea butter from women’s co-ops in Ghana, voting with our dollars, and listening to all our customers who tell us how much they appreciate it. The organic shea butter in the Concreta is housed in a hand-carved stone box, and the story behind that box is symbolic of all that embodies ZENTS.
Founder Cord Coen was in a car accident 19 years ago that left him with debilitating injuries, both to mind and body. After two years of rehabilitation in Boulder, Colorado, his Western doctors told him that they could do no more. He would get no better.
Cord and his family refused to believe this and broadened their search until they found a doctor in India who had helped others in the Boulder community. Cord spent a year and half in recovery in India, performing pranayama for his brain rehabilitation and yoga for his body. He took Tibetan medicine and worked every single day at recovery. Slowly, slowly, his mind and body began to heal. Upon his return to the United States, he knew he wanted to be a part of other people’s healing journeys, and ZENTS was born.
To this day, our Concreta boxes are hand-carved by the family that Cord lived with in India. Every time someone purchases a Concreta, they are helping to put food on a family’s table.
It’s when we take care of ourselves that we are best able to take care of others. Thank you for allowing ZENTS to be a part of your healing journey.

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Maddy

Maddy

Writer and expert