Mastering the perfect bare face is different when you are considering clean makeup products. We at SkinStore took a mini deep dive as to why many makeup lovers are switching, or detoxing, their makeup routine for clean makeup brands.
What is Clean Makeup?
Clean makeup, otherwise known as non-toxic makeup, is any makeup product that doesn't include ingredients deemed toxic by the Environmental Working Group, including, but not limited to, lead, mercury, phthalates, triclosan, and dioxin.
These ingredients, among others, are red-flagged as potential carcinogens and hormone disrupters. This is where non-toxic makeup comes in, promising to be free of those ingredientsand safe for long-term consumer use.
Held to the same standard as our clean skincare brands, these clean makeup brands are our editor's top picks for switching to clean beauty when it comes to your makeup routine.
Vapour
Vapour Beauty is a clean brand that is committed to ingredient purity, transparency, health, and sustainability while embracing performance. Vapour Beauty formulas are silky, lightweight, versatile color + finishes, with an inclusive complexion range with plant-based actives. Our scents are created with pure essential oils and natural fruit flavors.
Wander
Divya Gugnani, serial entrepreneur and mom of two, and Lindsay Ellingson, jet-setting supermodel and mom, spent their days multitasking but their beauty products weren't doing the same. They decided to create Wander Beauty, clean beauty essentials, you reach for every day, wherever you wander. Each multitasker is co-created with the brand's community and enriched with clean, globally sourced ingredients that work with your skin, not against it.
RMS Beauty
RMS Beauty stands for life, purity and fun. The brand was created by makeup artist Rose-Marie Swift, who became seriously ill after working in the cosmetics industry for more than two decades. Swift regained her health and decided to help other women look and feel their best - without harmful chemicals. That's when RMS Beauty and its line of organic cosmetics were born.
INIKA Organic
INIKA Organic is 100% Australian-owned. Started in Sydney in 2006 and have quickly become a globally recognized, trusted go-to brand for organic and natural makeup. Born out of a need to detox, INIKA Organic is passionate about quality. This award-winning range is loved by women all over the world. All ingredients are ethically sourced, natural and derived from botanicals or minerals.
Shop more clean beauty brands here at SkinStore's clean beauty category!
