As we celebrate 20 years of beauty, we want to also celebrate the most iconic, innovative beauty inventions we’ve seen to date. There are so many brilliant launches which have completely changed the way we apply our makeup, look after our skin, or treat our hair, and these need some serious recognition.
So step forward our most life-changing, hero product launches. We don’t know what we would do without you!
Micellar waters launched on the scene as an update to cream cleansers and facial wipes, providing the most effective, thorough cleansing step. The idea of these is that micelles are attracted to dirt and oil, so they are able to draw out impurities without drying out the skin. Therefore, micellar water can be used as a facial wash, makeup remover and moisturizer all in one, because it intensely cleans the skin.