Haircare has come along way in 20 years. From the crispy hair gel up-do’s of the 1990’s to the curly blow dries of 2017, we sure have experimented with hair products, tools and styles like it’s going out of fashion. Here at Skinstore, we’re lucky enough to have been on your hair journey with you, following the highs (and sometimes lows!) of American hair culture since our birth in 1997. Now, as we turn the grand old age of 20, we’re looking back at 20 Years of Haircare as we celebrate the growth of professional hair products on Skinstore from 1997 – 2017.
Professional Hair Products in the 1990’s
Skinstore launched in 1997 and so we were here with you to witness the (now questionable) space buns, butterfly clips and curtain-inspired centre partings of the 90’s. As much as it makes us cringe looking back, there was a time when we thought a hair crimper and mini braids were the bees knees… And hey, we still have the pictures to prove it! Just look at Gwen Stefani at the MTV Music Awards of the same year – truly rocking those mini space buns.
However, the 90’s weren’t all bad – after all, with the lows come highs and the year of our founding also saw the creation of luxury haircare brand, Alterna. With Skinstore and Alterna both being born in 1997, it’s as though we were meant to be soul mates (well, hair mates!) and with their wide range of premium hair products including forward-thinking ingredients, it’s little wonder so many other women love Alterna too. One of their more recent additions to their portfolio – and now one of their best selling ranges – is their Caviar Repair RX collection.
Alterna’s Caviar Repair RX range aims to work to deeply repair hair using Strand-Building Proteins, targeting hair damage at a microscopic level from the inside out. Oh, and it’s not just us that loves this! In fact, 93% of women who tried the Repair RX products reported that they gave them noticeably softer hair, with 9 out of 10 women reporting an increase in strength, frizz control, softness & shine after just one use.