If there ever was a brand that represents girl power, theBalm is it. This flirty, San-Fran based cosmetics collection is your ticket to looking fabulous in just five minutes – theBalm is your Wonder Woman moment.
Putting a sassy twist on female empowerment, the products always have a cheeky name, usually star vitamins A, C and E and are occasionally come with retro, pin-up girl packaging. Every palette, liner, powder, or other has a story.
Prep ‘n’ prime with the Time Balm primer and follow through with the Balm Shelter – a tinted moisturizer that not only evens out and enhances skin tone, but reduces redness and lasts for hours.