VIRTUE

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Virtue is a US-based hair care brand harnessing a transformative protein in all of its styling and treatment products. Alpha Keratin was discovered by Dr. Luke Burnett, a retired US Army Colonel who used keratin for tissue regrowth and wound healing. However, after conducting further research, his team discovered Alpha Keratin could repair hair, and so Virtue was born.

Keratin makes up 90% of your hair, nails, and skin, so your body will recognize Alpha Keratin 60ku�� as your own, making it incredibly powerful. Helping to smooth, resurface, and fill in damage on every strand, it's also been found to reduce frizz by 67% and increase thickness by 22% in clinical trials.

While Virtue's products are renowned for their human keratin content, the brand's impressive attributes don't end there. As well as being free from sulfates, colors, parabens, and dyes, the scents used don't overwhelm the senses and they won't interfere with any other fragrances you're wearing. What's more, while hair repair products typically feel very heavy on fine hair, the formulas created by Virtue are lightweight, meaning you can touch your hair all day without feeling the product in your strands.

Virtue's fragrances are also designed to lift and energize your mood, meaning they serve a purpose rather than simply smelling good. Each blend has been infused with fruit extracts and essential oils that moisturize and nourish your hair, including lavender, spearmint, and coconut. Lavender is popular for its soothing properties while spearmint has a stimulating effect and coconut helps to nurture hair.

You can browse the full range of Virtue products at lookfantastic today. As well as shampoos and conditioners, we stock styling creams, moisturizing primers and much more.

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Products

  • VIRTUE Recovery Professional Shampoo & Conditioner Duo

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    $150.00
  • VIRTUE Smooth Professional Shampoo & Conditioner Duo

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    $150.00
  • VIRTUE Recovery Shampoo - Professional Size

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    $69.00
  • VIRTUE Recovery Conditioner - Professional Size

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    5.0 Stars 1 Reviews
    $86.00
  • VIRTUE Full Shampoo - Professional Size

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    5.0 Stars 1 Reviews
    $69.00
  • VIRTUE Smooth Shampoo - Professional Size

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $69.00
  • VIRTUE Full Conditioner - Professional Size

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    $86.00
  • VIRTUE Smooth Conditioner - Professional Size

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    $86.00
  • VIRTUE Recovery Shampoo 240ml

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    5.0 Stars 1 Reviews
    $38.00
  • VIRTUE Recovery Conditioner 200ml

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    5.0 Stars 1 Reviews
    $40.00
  • VIRTUE Healing Oil 1.7 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    $42.00
  • VIRTUE Smooth Conditioner 200ml

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $40.00
  • VIRTUE One for All 6-in-1 Styler Cream 120ml

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    $32.00
  • VIRTUE Smooth Shampoo 240ml

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    5.0 Stars 1 Reviews
    $38.00
  • VIRTUE Recovery Conditioner Travel Size 2 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    $16.00
  • VIRTUE Restorative Treatment Mask Travel Size 1.7 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    $30.00
  • VIRTUE Polish Un-Frizz Cream Travel Size 2 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    $20.00
  • VIRTUE Restorative Treatment Mask 150ml

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    5.0 Stars 1 Reviews
    $66.00
  • VIRTUE Smooth Shampoo Travel Size 2 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $15.00
  • VIRTUE One for All 6-in-1 Styler Cream Travel Size 2 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $18.00
  • VIRTUE Recovery Shampoo Travel Size 2 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $15.00
  • VIRTUE Refresh Dry Shampoo 128g

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $32.00
  • VIRTUE Full Professional Shampoo & Conditioner Duo

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $150.00
  • VIRTUE Perfect Ending Split End Serum 50ml

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $40.00
  • VIRTUE Purifying Shampoo 120ml

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $28.00
  • VIRTUE Purifying Leave-in Conditioner 150ml

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $30.00
  • VIRTUE Full Shampoo Travel Size 2 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $15.00
  • VIRTUE Polish Un-Frizz Cream 120ml

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $40.00
  • VIRTUE Volumizing Mousse 5.5 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $36.00
  • VIRTUE Refresh Dry Shampoo Travel Size 51g

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $16.00
  • VIRTUE Smooth Conditioner Travel Size 2 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $16.00
  • VIRTUE Volumizing Primer 150ml

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $36.00
  • VIRTUE Finale Shaping Spray Travel Size 2 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $18.00
  • VIRTUE Perfect Ending Split End Serum Travel Size 0.6 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $20.00
  • VIRTUE Texturizing Spray 140g

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $36.00
  • VIRTUE Texturizing Spray Travel Size 2.3 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $18.00
  • VIRTUE Finale Shaping Spray 7 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $36.00
  • VIRTUE Moisture Defining Whip Travel Size 2 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $18.00
  • VIRTUE Moisture Defining Whip 156g

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $36.00
  • VIRTUE Lifting Powder 0.35 oz

    10-Piece Beauty Bag (Worth $109)
    10-Piece Beauty Bag (Worth $109) Worth $109.00

    20% off with code REFRESH + FREE $109 10-Piece Beauty Bag

    20% off with code REFRESH + FREE 10-Piece Beauty Bag (Worth $109) when you spend $150 when you spend $150. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $34.00