VIRTUE

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Virtue is a US-based hair care brand harnessing a transformative protein in all of its styling and treatment products. Alpha Keratin was discovered by Dr. Luke Burnett, a retired US Army Colonel who used keratin for tissue regrowth and wound healing. However, after conducting further research, his team discovered Alpha Keratin could repair hair, and so Virtue was born.

Keratin makes up 90% of your hair, nails, and skin, so your body will recognize Alpha Keratin 60ku�� as your own, making it incredibly powerful. Helping to smooth, resurface, and fill in damage on every strand, it's also been found to reduce frizz by 67% and increase thickness by 22% in clinical trials.

While Virtue's products are renowned for their human keratin content, the brand's impressive attributes don't end there. As well as being free from sulfates, colors, parabens, and dyes, the scents used don't overwhelm the senses and they won't interfere with any other fragrances you're wearing. What's more, while hair repair products typically feel very heavy on fine hair, the formulas created by Virtue are lightweight, meaning you can touch your hair all day without feeling the product in your strands.

Virtue's fragrances are also designed to lift and energize your mood, meaning they serve a purpose rather than simply smelling good. Each blend has been infused with fruit extracts and essential oils that moisturize and nourish your hair, including lavender, spearmint, and coconut. Lavender is popular for its soothing properties while spearmint has a stimulating effect and coconut helps to nurture hair.

You can browse the full range of Virtue products at lookfantastic today. As well as shampoos and conditioners, we stock styling creams, moisturizing primers and much more.

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Products

  • VIRTUE Fresh Start Summer Hair Kit (Worth $86.00)

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $65.00
  • VIRTUE Curl Conditioner 200ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $40.00
  • VIRTUE Curl Shampoo 240ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
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    $38.00
  • VIRTUE Curl Defining Whip 156g

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $36.00
  • VIRTUE Moisture Defining Whip Travel Size 2 oz

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $18.00
  • VIRTUE Curl Shampoo 60ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $15.00
  • VIRTUE Moisture Defining Whip 156g

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $36.00
  • VIRTUE Curl Conditioner 60ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $16.00
  • VIRTUE Full Shampoo 240ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $38.00
  • VIRTUE Recovery Shampoo 240ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    5.0 Stars 2 Reviews
    $38.00
  • VIRTUE Recovery Conditioner 200ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    5.0 Stars 1 Reviews
    $40.00
  • VIRTUE Recovery Shampoo Travel Size 2 oz

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $15.00
  • VIRTUE Full Conditioner 200ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $40.00
  • VIRTUE Recovery Shampoo - Professional Size

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $72.00
  • VIRTUE Recovery Conditioner - Professional Size

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    5.0 Stars 1 Reviews
    $86.00
  • VIRTUE Smooth Professional Shampoo & Conditioner Duo

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    5.0 Stars 1 Reviews
    $150.00
  • VIRTUE Smooth Shampoo 240ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    5.0 Stars 1 Reviews
    $38.00
  • VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $18.00
  • VIRTUE One for All 6-in-1 Styler Cream 120ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $32.00
  • VIRTUE Healing Oil 50ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $42.00
  • VIRTUE Full Conditioner Travel Size 2 oz

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $16.00
  • VIRTUE Smooth Conditioner Travel Size 57ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $16.00
  • VIRTUE Restorative Treatment Mask 150ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    5.0 Stars 1 Reviews
    $66.00
  • VIRTUE Smooth Conditioner 200ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $40.00
  • VIRTUE Smooth Shampoo Travel Size 2 oz

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $15.00
  • VIRTUE Polish Un-Frizz Cream 120ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $40.00
  • VIRTUE Refresh Dry Shampoo Travel Size 51g

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $16.00
  • VIRTUE Recovery Conditioner Travel Size 2 oz

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $16.00
  • VIRTUE Purifying Shampoo 120ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $28.00
  • VIRTUE Volumizing Mousse 5.5 oz

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $36.00
  • VIRTUE Scalp and Hair Kit

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $90.00
  • VIRTUE Full Shampoo Travel Size 60ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $15.00
  • VIRTUE Full Shampoo - Professional Size

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    5.0 Stars 1 Reviews
    $72.00
  • VIRTUE Texturizing Spray 140g

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $36.00
  • VIRTUE Purifying Leave-in Conditioner 150ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $30.00
  • VIRTUE Restorative Treatment Mask Travel Size 50ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $30.00
  • VIRTUE Full Conditioner - Professional Size

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $86.00
  • VIRTUE Refresh Dry Shampoo 128g

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $32.00
  • VIRTUE Full Professional Shampoo & Conditioner Duo

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $150.00
  • VIRTUE Perfect Ending Split End Serum Travel Size 20ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $20.00
  • VIRTUE Polish Un-Frizz Cream Travel Size 57ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $20.00
  • VIRTUE Refresh Exfoliating Scalp Treatment 150ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $90.00
  • VIRTUE Finale Shaping Spray Travel Size 2 oz

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $18.00
  • VIRTUE Lifting Powder 0.35 oz

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $34.00
  • VIRTUE Refresh Topical Scalp Supplement 60ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $46.00
  • VIRTUE Perfect Ending Split End Serum 50ml

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $40.00
  • VIRTUE Smooth Shampoo - Professional Size

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $72.00
  • VIRTUE Smooth Conditioner - Professional Size

    SkinMedica Lumivive System (Worth $66.00)
    SkinMedica Lumivive System (Worth $66.00) Worth $66.00

    $66 SkinMedica Gift

    Receive a SkinMedica Lumivive Samples 5oz (Worth $66) when you spend $150 on your purchase.. Complimentary gift will be available for selection at the cart. Offer valid for a limited time only, while stock lasts.
    SHOP NOW
    $86.00