Shop the Range
My Hair My Canvas Collection
For Healthy, Effortless-Looking Hair
100% Vegan Formula helps improves moisture retention & smooth the cuticle to add bounce, shine & strength.
Replenishing Moisture Collection
For Healthier, More Youthful-Looking Hair
Hydrates moisture-starved hair for improved manageability, softness, shine and texture.
Multiplying Volume Collection
For Thicker, More Voluminous Hair
Our first luxury haircare collection inspired by skin-plumping technology that nourishes and restores your hair’s natural fullness for supremely voluminous hair.
Smoothing Anti-Frizz Collection
For Luxuriously Smooth Hair
Containing our Climate Shield Complex, a proprietary technology that controls the level of moisture that the hair accepts from the surrounding environment, to help keep strands smooth, soft and less frizzy for up to 72 hours.
About the Brand
Since 1997, Alterna has helped to set the trend in “alterna-tive”luxury haircare. We believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients.A trailblazer in the world of luxury haircare and styling, we have always been about purity and innovation inspired by skincare science.
Our formulas are enriched with active botanical ingredients and free of added parabens, SLS/SLES and synthetic color. Proven to visibly transform strands after just one use, our potent blends restore the fiber for healthier, more youthful-looking hair.
Alterna is proud to renew and refine its commitment to clean beauty as we bring a new generation of transformative haircare to market with My Hair. My Canvas. This exciting new line re-imagines the creative possibilities of haircare. From new 100% vegan formulas, to innovative packaging with 50% post-consumer recycled plastics, My Hair. My Canvas embodies our passion for continuing to explore new avenues that take our clean beauty philosophy to a new and even more meaningful level.SHOP NOW