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About the Brand
transcends ordinary haircare – with healthy, sensorial rituals and clean,
skincare-inspired formulas – elevating everyday moments into self-care
experiences that transform the hair and delight the senses. Whether at the
salon where Alterna empowers stylists to create experiential, transformational
moments or while treating at home, Alterna is an essential ritual for people
who value self-care and the freedom to express themselves.