About the Brand

For 21 years running, DHC has been Japan’s #1 direct health and beauty brand and today is one of the largest Japanese-born beauty brands in the world. DHC is committed to creating gentle, effective products that reflect time-tested skincare rituals from Japan and breakthrough innovation backed by science. We’re experts in offering the best of both worlds.

We also embrace the Japanese concept of wabi-sabi that teaches there is beauty in imperfection. According to wabi-sabi, each of us is “perfectly imperfect.” We want to help you and people everywhere feel beautiful in your own skin.

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