U Beauty was founded by Tina Craig, a pioneer of influencer marketing and luxury skincare who believes true beauty shines when skin is nourished from within-and that achieving beautiful skin doesn't need to be complicated. ''In my culture, having good skin means having self-love and a sense of confidence. U Beauty is self-confidence in a bottle.'' Clean, Cruelty-Free, Non-GMO, Clinically Tested, Hypoallergenic. Tested for safe use on all skin types and skin tones. Tested for safe use around the eyes. Dermatologically tested for sensitivity. Patent-Pending. Made in Italy.