How on earth do you invest something like this you might be thinking? Well it all started with a fancy dress party.
Engineered in Germany, it was the brainchild of inventor Sophie, who suffered from frequent headaches from having her hair tied back. After stumbling across the idea of using an old phone cord to hold her hair in place (it is a long story but basically it was a crazy fancy dress party), she found that the coiled cord not only held her hair securely in place (even after sleeping with it after the night out) but also relieved her from her headaches and most importantly the recognizable kink was less pronounced than usual. Invisibobble was born!