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Introducing: Mama Mio

Introducing: Mama Mio
SkinStore Editors
Writer and expert8 years ago
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Hurrah! We've launched Mama Mio at SkinStore: the premium pregnancy skincare brand loved by A-listers from Christy Turlington to Victoria Beckham. It's the predecessor to the Mama Mio skincare story and was created for mothers, by mothers.

Mama Mio was launched in 2006 by four friends who believe in celebrating the changes our bodies go through during, and after, pregnancy. Make like a pregnant Demi Moore on Annie Leibovitz’s August 1991 Vanity Fair cover and embrace your figure!

Demi Moore photographed by Annie Leibovitz for 'Vanity Fair' August 1991

Mama Mio is designed to let you be your pregnant self, whilst taking care of your skin as it expands and swells.

Designed to soothe, strengthen, nourish and protect skin, Mama Mio's nutritive products feel and smell amazing, enhancing your memories of pregnancy and helping you feel happy in your rapidly-changing skin.

This clean, safe skincare range has all the essentials for new or expecting mothers and lets you enjoy having baby on board without compromising on the elasticity of your skin.

The products works by improving skin tone and skin elasticity with products hella high in omegas (essential fatty acids).

Omegas 3, 6 and 9 are fundamental to every cell membrane in our bodies, including our skin. When pregnant, omega levels are at their lowest because junior is using them as a food source to make his or her own healthy body. So just as your body is preparing to go through one of its biggest challenges, it's at its weakest. Omega deficiency has a direct effect on the elasticity of your skin, accelerating the ageing process. Skin might become drier, itchy even. You could notice hair lose lustre and nails become brittle. Fortunately Mama Mio supplies omegas in supplementing levels, right where you need them.

A ‘No Nasties’ principle also ensures that Mama Mio products are free from artificial colors, mineral oil, parabens, petrolatum, phthalates and synthetic fragrances, therefore safe to use throughout pregnancy, all the way to retirement and beyond.

Mama Mio defies gravity with four core groups:

Stretch Marks

Using plentiful oils and butters packed with omegas 3, 6 and 9 that nourish and elasticize at a deep dermal level, these products provide sufficient strength for your skin to expand and contract.

All products in the 'stretch marks' range are infused with Mama Mio's signature gravida scent too. In Latin Gravida means pregnancy. It's a special blend of ten pregnancy-specific, pregnancy-safe essential oils that offer emotional and physical benefits and smell divine. Gravida is so much more than a fragrance, it's a sense of calm and relaxation, and it will soon become the memorable scent you can associate with your pregnancy.

This moisturizing trio will literally get you through the nine month stretch.

Sore Boobs

Breast soreness is common in the first trimester of pregnancy. You may also experience changes in your bra cup size or dryness when feeding. Keep your breasts nourished and firm with this duo of baby-friendly products. Concentrate on the things that matter, and let Mama Mio’s Sore Boobs range take care of your assets.

Soothe & Hydrate


As your hormone levels peak, you need ultra-gentle but effective facial care. Enhance your pregnancy glow with these brightening products, suitable for all skin types. Your skin is left fresh with a healthy bloom.


Do something different at the baby shower and give Mom-to-be something she can use on herself.

While Mama Mio was inspired by pregnancy, anyone can use the range for lifting, fortifying, nourishing or anti-ageing. Explore the brand here.

SkinStore Editors
Writer and expert
View SkinStore Editors's profile
Our team of beauty experts cover everything from skincare to makeup, picking out the most effective products from the best brands and latest trends. Stay up to date on everything beauty with the SkinStore blog, and find all your essentials in one place.