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For Healthier, More Youthful-Looking Hair Hydrates moisture-starved hair for improved manageability, softness, shine and texture.
For Deeply Repaired, Virgin-Like Hair Formulated with our new and exclusive Caviar Bond Enforcing Technology that helps re-bond, rebuild and seal the cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%.* *Based on a clinical study using the CAVIAR Anti-Aging Restructuring Bond Repair regimen vs untreated hair.
For Thicker, More Voluminous Hair Helps restore hair’s natural fullness with Marine Plumping Complex for instantly more volume.* * Based on a clinical study using CAVIAR Anti-Aging Multiplying Volume Shampoo, Conditioner and Styling Mist vs. untreated hair.
For Luxuriously Smooth Hair Formulated with a blend of nourishing oils that help control the level of humidity affecting the hair while creating youthful-looking silkiness. Strands are left smooth, with over 80% less frizz for up to 72 hours.
For Lasting Vibrant Color & Youthful-Looking Shine Helps keep color true and vibrant longer with Dual Capture Complex that protects against UV,* color fade and rinse-out. Clinically proven to deliver up to 70 days of vibrant color and shine.
Since 1997, Alterna has pioneered “alterna-tive” luxury haircare. We believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, we have always been about purity and innovation inspired by skincare science. Every Alterna innovation goes through an extensive formulation process, from curating a selection of sustainably sourced, potent raw ingredients, carefully calibrating them into the perfect blend, testing the technology with hairdressers and consumers, to customizing the formulas with an exquisite fragrance signature. Our formulas are enriched with active botanical ingredients and free of added parabens, SLS/SLES* and synthetic color. Proven to visibly transform strands after just one use, our potent blends restore the fiber for healthier, more youthful-looking hair. *Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Since 1997, Alterna Products have set a high standard for hair care products. Using ingredients that help to naturally build strength and radiance, these formulas deliver amazing care in easy-to-use packages. Alterna products have also shown leadership in the field by pioneering new hair care technology such as Enzymetherapy, which improves your hair's ability to absorb a product's beneficial active ingredients. These formulas use high quality ingredients the whole way through. The product developers at Alterna have avoided ingredients that could damage the hair, skin, or environment.
If you want your hair to look beautiful when you have finished styling it, you need to give it the nourishment it needs to look its best. Alterna Products offer a full line of care, treatment, and styling products to take your hair's appearance to the next level. These products combine cutting-edge research with high-quality ingredient selections, allowing you to feel confident in the care that your hair is receiving.
The most basic hair care product is shampoo. Despite being basic, the quality of this step varies drastically from one product to the next. Alterna TEN Shampoo fuses ten ingredients from around the globe to pamper your locks all the way through. This formula is free from sulfates, naturally and delicately cleansing your hair to leave it smooth and healthy. The focus on high-quality ingredients ensures that your hair will be pampered without the risk of damage from harsh detergents or chemicals.
Shampoo will cleanse your hair, but conditioner helps to give you the finish that you desire. Alterna TEN Conditioner will leave your hair smooth, silky, and tangle-free. This formula hydrates your hair and replenishes its natural moisture levels, giving you the shine and manageability that you want. Your hair will be protected from future environmental damage, allowing you to continue to improve its health.
Cleansing and conditioning can keep your hair healthy and looking nice, but an additional treatment can help to take your locks to the next level. Alterna TEN Hair Masque fuses luxurious ingredients from around the world to repair damaged follicles and leave your hair looking refreshed and radiant. If your hair is try or treated with chemicals or coloring products, Alterna TEN Hair Masque can give you a boost of instant moisture, leaving your mane manageable and hydrated.