Define It Brow Pencil
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Define It Brow Pencil

Shape, style and define your arches with Eyeko’s Define It Brow Pencil

A dual-ended brow tool that helps you achieve perfectly sculpted eyebrows. The precision tip draws fine lines that expertly emulate the look of real hairs and fill in sparse areas, while the spoolie effortlessly grooms brows and blends colour to fade out any harsh lines.

Available in three shades: Light, Medium and Dark, our Define-It Brow Pencil is your new make up bag essential.

Discover our Mascara Range

We have lift off: with enriching formulas and body-boosting brushes, our mascaras give you exactly the eye-catching effect you desire. Korean-made with 'tubing' technology discover our award-winning collection.

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About The Brand

Award winning, eye-konic, easy to use: our innovative products are inspired by you.


The go-to brand for eyes, Eyeko was founded in 1999 – the result of makeup veterans and partners Max and Nina Leykind’s shared vision to open eyes everywhere to a new idea of beauty. Our focus? Creating an eye wardrobe that really works for you.


In the last two decades, we’ve reinvented mascara with our signature zero-waste squeezy tubes, and developed enriching, pro-vitamin formulas with unique, body-boosting brushes that offer instant results, easy application and long-term lash care.


We’ve won awards and found fans in celebrities, makeup artists, beauty editors and experts – but even more importantly, you, our customer. Whether it’s mascara, eyeliner or shadow, with Eyeko, you’ll not only find the mascara to fit your beauty and lifestyle needs, but you also benefit from innovative Korean technology for a look that lasts.

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