Douse your lips in rich, hydrating color. The Color Bold Liquid Lipstick from Elizabeth Arden is a creamy, intensely pigmented lip formula that combines the coverage of a lipstick with the shine of a lip gloss.

Infused with conditioning emollients and micro-fine pigments, the liquid lipstick glides effortlessly across the lips with its easy-to-use flocked tip applicator, and delivers a rich shock of high-impact color that feels moisturizing and comfortable to wear. Its long-lasting formula will never feather or bleed, so lips look luscious, glossy and saturated for longer.

Push the lever of the click pen up to release just the right amount of product. For a pouty look, start at the Cupid's bow of the mouth and brush the lipstick outward. As you move to the outside corners, go back and fill in the gaps to create a glossy, full lip. Apply it directly with wand or blot with your finger for a more subtle, stain effect.