Set the tone

Freshly bleached hair looks bright and beautiful, but over time it can go brassy leaving you with yellow tones. Our original, powerful, purple Bleach Blondes Toning Shampoo is a crucial color corrector for blondes. The violet pigments knock out nasty, brassy tones to keep your hair looking bright and vibrant.

Lots of purple shampoos can leave hair feeling dry and brittle, not ours! This magic formula with Pro-Blonde ComplexTM of Panthenol (Vitamin B5), Chamomile and Moringa Seed Extract (aka Miracle Tree) encourages natural shine to truly glow.

A Cult favorite for bleached, balayaged or highlighted hair.

Aqua (Water/Eau), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Disodium Laureth, Sulfosuccinate, Laureth-4, Chamomilla Recutita (Matricaria) Flower Extract, Moringa Oleifera Seed Extract, Panthenol, Polyquaternium-39, Glycerin, Polysilicone-19, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Parfum (Fragrance), Disodium Phosphate, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Hexyl Cinnamal, Butylphenyl, Methylpropional, Linalool, Benzyl Benzoate, Limonene, Coumarin, Disperse Violet 1

Apply to wet hair, massage gently into a lather and rinse well.

This is a Toning Shampoo use every other wash to keep blonde hair bright and vibrant. We recommend alternating with our Bleach Blondes Everyday Care Shampoo to prevent over toning. Leave on for 1-5 minutes depending on desired results.