Carol Cole and her daughters, Tera Peterson and Kim Morales, created NuFACE to respond to a demand for skincare devices. Carol, a licensed aesthetician, began her career in 1985 at the famed Golden Door destination spa in Escondido, CA.
While administering treatments at the spa, Carol saw an opportunity to help her clients without a weekly visit to the establishment. After hearing common anti-aging concerns from her clients, Carol started specializing in microcurrent facials and traveled weekly across Hollywood to personally treat the starlets of her time. However, upon realizing that her clients will need more frequent microcurrent treatments, Carol and her daughters launched NuFACE in 2005 to bring portable skincare devices home.