Beauty Center

Meet VIRTUE Labs, Now on SkinStore

See how Virtue Labs is unlike other hair-care brands, and it’s launch on SkinStore!

About the Brand

Six years ago, Virtue Labs came across something extraordinary. A group of bio-scientists have found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin and nails. They had discovered Alpha Keratin 60ku.

What’s exciting about Alpha Keratin 60ku is that our bodies recognize it as our own, and that makes it really powerful. It’s pulled to where it’s needed, strand by strand, smoothing, resurfacing and filling in cracks of damage.

The Science of Alpha Keratin 60ku

Here’s a few of the benefits Keratin 60ku brings to the hair after using Virtue Lab’s product line.

67% Reduction In Frizz

Hair In Vivo Under Real World Conditions Before And After 4 Applications. Hair Is Dramatically Smoother, More Composed, And 67% Less Frizzy.


95% Split End Reparation

A Single Split Hair Before And After 5 Applications. The Hair Is Made Whole Again, Achieving A 95% Reparation.


22% Increase In Thickness

A Single Strand, Magnified 860x, After 1 Application. Moisture Levels Rise And Each Hair Grows Up To 22% Thicker.


138% Increase In Color Vibrancy

A Single Hair Before And After 5 Applications. As The Hair Is Repaired, Color Is Restored And Vibrance Increases By Up To 138%.

Virtue Labs is free of sulfates, parabens, phthalates, synthetic colors and dyes. They’re also gluten and cruelty free.

A Team of Optimization

Virtue Labs is built by a team of believers, optimists, and do-gooders. The brand put boundless stock in innovation. Virtue’s commitment to their values drives every part of their business, from ensuring that all the products are cruelty-free to their level of care for their customers. 

Most importantly, Virtue Labs believes that social responsibility should live at the core of a company, so they support like-minded nonprofits and take a stand when it matters most.

Shop the brand on site here at!

Schané Flowers

Schané Flowers

Beauty Editor

A beauty enthusiast by heart and a plant lover, I'm always looking for the latest and greatest in skincare and beauty, especially clean and organic! I think everyone's entitled to high quality skincare at any budget, and I'm always on the lookout for what's new in the industry be it tips, tricks, or products!

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