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How Much Is Your Face Worth? Our Survey Results Revealed!

How Much Is Your Face Worth? Our Survey Results Revealed!
SkinStore Editors
Writer and expert7 years ago
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A SkinStore exclusive, we reveal the average daily cost of how much an American woman spends on her face. In a recent SkinStore customer survey, we found that you the average cost is $8 a day, with American women applying a staggering 16 products minimum to their faces - before even leaving the house.

At first, you may find it quite a shocking discovery, but when you sit back and consider, it's actually scarily relatable. Ask your friends about their routines and the responses are very interesting! Even at SkinStore HQ, we loved finding out about the different products, and number of products, used by everyone!

The 16-Step $8 Daily Face

We surveyed 3,000 women aged between 16-75 around their daily beauty regimes, including the costs of each product they apply each day. From your morning cleanser and anti-aging eye cream, to your volumizing mascara and glossy lipstick, this is how the 16-step, $8 a day face is put together:

Our survey revealed:

Women apply an average of 16 skincare and cosmetic products every day

Over 85% of women surveyed counted up that they apply a minimum of 16 products a day to their face, before they leave the house for their duties. This is a combination of skincare and cosmetics, starting from the facial cleansers they use in the morning, down to the final sweep of blusher.

East Coast women have the most expensive faces

Women in the East Coast of America have the most expensive faces.

Women in New York, Connecticut and West Virginia spend on average $3 more per day, with a ‘face rate’ of $11. This means that those more high maintenance East Coasters are applying more products a day to keep on top of a glamorous look, and boasting a more premium, expensive collection of facial beauty.

West Coast women have the 'cheapest' faces in America

Flipping over to the other side of America, it appears that you West Coast women have a much lower worth value when it comes to the price of their daily faces, averaging at $4. Women in Utah, Colorado and Montana save the most cents with a minimal daily cost of just $3.50

New York women spend $300,000 per lifetime

When you take into consideration how much the daily face costs of our New York women, they can spend up to $300,000 per lifetime on skincare products and cosmetics.

When quizzed about the cost of maintaining the daily face, over 70% of American women claim the costs and products applied are reflective due to adding extra beautifying steps to their routines.

70% are now using serums, SPF’s, toners, primers, and highlighters to enhance their skin - a growing beauty step which has become essential within the last couple of years.

Women spend just 10 minutes on their morning faces...

Women’s regimes are faster than ever, with the average woman spending just 10 minutes on morning cleansing and applying makeup.

When questioned, we found out that this is purely down to skincare products becoming much more advanced and professional than ever before, meaning their skin needs less time correcting.

It appears Californian women take the quickest to get face-ready with just under 3 minutes, but those highly groomed, city women in New York take a much more time-consuming 21 minutes.

...and just 6 minutes at night

Today's fast moving environments mean that women have less time than ever before, and that includes before going to bed. American women take a speedy 6 minutes to completely take off their daily face and perform their evening beauty rituals.

Did you know that your regime can continue while you sleep? Specialist nourishing moisturizers and serums help to repair you skin while you sleep, slowing and correcting the signs of anti-aging. We've highlighted our favorite night repair products below.


At SkinStore we have an Expert Beauty team who choose the very best premium products to help you with your daily regime, whether you spend $5 or $15 on 6 or 20 products. Shop our range of skincare, makeup and haircare or stay up to date with the latest devices on our tools page!

SkinStore Editors
Writer and expert
View SkinStore Editors's profile
Our team of beauty experts cover everything from skincare to makeup, picking out the most effective products from the best brands and latest trends. Stay up to date on everything beauty with the SkinStore blog, and find all your essentials in one place.