Tips & Advice

Beauty Expert: Introducing Sheila Malek Kassir

Beauty Expert: Introducing Sheila Malek Kassir

SkinStore is proud to introduce Dr. Sheila Malek Kassir as a SkinStore Expert for skincare tools and beauty treatments. Read to see what our resident expert brings to the table and her favorite products at SkinStore!

About Dr. Sheila Malek Kassir 

Sheila is a German board certified Plastic Surgeon and an internationally recognized beauty expert on novel and trusted cosmetic procedures, including the latest beauty trends and innovations from Europe and the US. She is also a member of the German Society of Plastic, Reconstructive and Aesthetic Surgeons (DGPRAEC) and the nonprofit Organisation Interplast e.V.

Sheila’s experience in the field of aesthetics has taken her around the world, honing her keen sense for cultural variances in cosmetic surgeries and procedures. Now based in the USA, her mission is to bring this knowledge to the world and educate her clients on the best innovative treatments, procedures and self-care that produce optimal levels of beauty and wellness. She is excited to be sharing her expertise and her approach to high-impact skincare on Skinstore,

Sheila’s Spa in NYC, Inside Beauty

Sheila founded Inside Beauty in 2018 with her husband Dr Ramtin Kassir; together they are two cosmetic and plastic surgeons at the top of their fields. Their vision was to create a luxury spa designed to serve clients seeking non-invasive treatments that support wellness, beauty and nutritional health. Situated at 799 Park Avenue in New York City, Inside Beauty brings together a team of highly trained medical and aesthetic professionals to provide the ultimate bespoke spa experience. Offering the latest advances in laser technology, injectables, neuromodulators, PRP and stem cell therapy, the spa has already developed a reputation for excellence. Procedures include both surgical and non-surgical options for face and body, with an emphasis on customized treatment plans. The Inside Beauty philosophy is to help each patient achieve the best version of themselves, with the understanding that looking good and feeling good go hand in hand.

Working With Us at SkinStore

As a certified plastic surgeon with years of expertise in cosmetic procedures, Sheila will be working with us at SkinStore to explain non-invasive, skin transformative treatments that feature high-impact ingredients and luxury skincare for the modern beauty enthusiast.

Sheila’s Top 5 Products at Skinstore:

TriPollar Geneo Facial Device Kit

Used by Sheila’s team at Inside Beauty, Oxygeneo technology is a treatment usually only found in salons, and harnesses the natural power of oxygen for a brighter, younger looking and glowing complexion. The Tripollar Geneo creates a layer of Co2 bubbles on the skin, causing the body to release oxygen to the skin cells – this increases blood flow and encourages the skin to rejuvenate. The ideal personal device to use at home, Sheila recommends it as a way to extend the lifespan of professional treatments and maintain a glowing complexion.

TriPollar Stop X Device

TriPollar Stop X is the first FDA-cleared device to use Radio Frequency technology; another treatment usually reserved for the medspa experience. Delivering a professional-level aesthetic result, it affects all layers of the dermis homogeneously for faster, safer and more effective treatment. Results are immediately visible as well as long-lasting!

NuFACE Mini Facial Toning Device

FDA-cleared and clinically tested, the portable device is designed to deliver similar results to a face lift in the form of a painless and non-invasive at-home treatment. NuFACE Mini effortlessly glides over skin, stimulating the large surface areas of the face, as well as the small contours. Facial muscles should look instantly toned after using, with a reduction in fine lines and a more even skin tone.

NuFACE FIX Line Smoothing Device and Serum

A powerful Microcurrent Skincare duo, this pair instantly targets the appearance of fine lines and wrinkles around the eyes, lips, and forehead within 3 minutes. The hydrating Smoothing Serum helps tighten and brighten skin, while the pen-sized device delivers gentle bursts of microcurrent energy that can approve the appearance around the eyes, mouth and forehead.

NuFACE Gel Primer 24K Gold Complex – Firm

4K Gold Complex provides anti-aging benefits of Hyaluronic Acid, peptides, Gold and algae extracts. As a gel primer, it’s also paraben-free, oil-free & fragrance-free– with a built-in brush that’s great for optimal mess-free application.

Shop more of our  expert approved skincare tools here at SkinStore, your digital beauty experts.



Schané Flowers

Schané Flowers

Beauty Editor


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