About the Brand
OLAPLEX
changed the haircare industry in July 2014.
Known as the “invention,” the single ingredient allowed professionals to
reach new heights in color care. Hair wasn't just healthier; it took on a
completely different quality – blondes were brighter, brunettes more radiant,
and redheads more vibrant.
Today OLAPLEX
is one of the largest independent haircare brands in the world with over 100
worldwide patents. Through a grassroots approach, the brand quickly became a
global sensation, paving the way for a completely new category of haircare
called “bond-building.